About Me

Hi, I’m Jenna. I’m an operations and growth leader who loves helping ambitious businesses become better-run businesses.

For more than 19 years, I’ve worked alongside founders and cross-functional teams across consumer products, ecommerce, subscriptions, wholesale, SaaS, and customer experience. I’m usually brought in when a business is growing, changing, or becoming more complicated, and the way it operates hasn’t quite caught up.

I’ve built departments from the ground up, launched and managed six subscription programs, supported more than 3,000 SKUs, helped build a $2.5 million annual wholesale channel serving over 2,000 retailers, led ecommerce and customer experience, implemented company-wide systems, built an in-house warehouse, and managed transitions to new 3PL partners.

Most recently, I’ve helped lead operations and experience for a growing food and beverage subscription brand. My work has included reducing product costs by approximately $10 per box, increasing the subscription save rate from 2% to 18%, restructuring subscription tiers, rebuilding the purchase experience, improving financial visibility, and strengthening fulfillment and 3PL operations.

I’m a generalist in the best possible sense: I understand how the different parts of a business affect one another.

A marketing decision affects inventory. A new offer affects fulfillment and customer service. A system change affects workflows, ownership, and the customer experience. I connect those dots so teams can make better decisions and follow through on them.

HOW I WORK

I start by making the business visible: who owns what, how decisions get made, where work changes hands, and what happens when something goes off track. Then I identify the gaps, create a practical plan, and step in to help execute it.

I’m collaborative, direct, and lovingly persistent. I ask the follow-up questions, confirm the owner and deadline, and make sure everyone walked away from the conversation with the same understanding. My goal isn’t to add more process. It’s to create the right amount of structure so people can do their best work and the business can move forward.

A LITTLE MORE ABOUT ME

I’m based in San Luis Obispo, California, and I’ve been consulting through Biz-Blossom since 2014. Outside of work, you’ll usually find me gardening, planning a gathering, wine tasting, spending time outdoors, or enthusiastically telling someone about a product or business I just discovered.

If your business has outgrown the way it currently operates, I’d love to help you build what comes next.