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Fractional operations leadership + hands-on execution
BUILD THE OPERATIONS BEHIND YOUR GROWTH
I help growing consumer brands solve operational problems, strengthen the customer journey, and build the systems, teams, and fulfillment infrastructure needed for what comes next.
FRACTIONAL OPERATIONS LEADERSHIP
Need senior operational leadership, but not necessarily a full-time executive?
I step into growing businesses to create clarity, strengthen accountability, connect cross-functional priorities, and make sure decisions turn into execution.
Fractional support can include:
- Operational planning and prioritization
- Cross-functional leadership and accountability
- Team structure, ownership, and decision-making
- Financial and operational visibility
- Vendor, partner, and 3PL management
- Founder support and strategic execution
I become the operator connecting what your business wants to accomplish with what actually needs to happen next.
HOW I HELP GROWING CONSUMER BRANDS
Create Clearer Operations and a Stronger Team
When ownership is unclear and everything runs through the founder, growth becomes harder than it needs to be. I identify where work is getting stuck and build the structure your team needs to operate more effectively.
- Roles, ownership, and decision-making
- SOPs, workflows, and handoffs
- Team structure and hiring strategy
- Operating rhythms and accountability
- People systems, policies, and processes
Turn operational chaos into clarity your whole team can use.
Build Connected Systems That Support Growth
Your tools should make work easier, not create more manual steps or disconnected information. I evaluate how work moves through the business and build practical systems that support the way your team actually operates.
- Tech-stack evaluation and implementation
- Marketing operations and automation
- Internal workflows and information flow
- Platform migrations and integrations
- Reporting and operational visibility
Turn More Customers Into Long-Term Buyers
Retention is shaped by the entire customer experience, from the first purchase through every interaction that follows. I help brands identify friction, strengthen lifecycle strategy, and build subscription and loyalty experiences customers want to stay with.
- Subscription strategy and optimization
- Retention and churn-reduction programs
- Lifecycle and loyalty strategy
- Cancellation and save experiences
- Customer journey optimization
Customer retention works best when the experience and operations support each other.
Make Your Ecommerce Experience Easier to Buy From
More traffic won’t solve a confusing purchase experience. I identify friction across your website, offers, and customer journey so more of your existing traffic can convert.
- Purchase-flow and conversion optimization
- Offer and subscription-tier strategy
- Ecommerce merchandising
- Product-page and promotional strategy
- Customer journey improvements
Create a clearer path from interest to purchase.
Connect Your Brand Promise to the Customer Experience
A strong brand isn’t only what customers see. It’s also how your offers, website, communication, operations, and service experience work together. I help align those pieces so the experience feels cohesive from the inside out.
- Offer clarity and positioning
- Website and ecommerce experience
- Launch and go-to-market execution
- Cross-functional planning
- Customer experience alignment
BUILD FULFILLMENT THAT CAN KEEP UP WITH GROWTH
Whether you’re improving an in-house operation, outsourcing fulfillment for the first time, or moving away from a 3PL that no longer fits, I help you evaluate the options and manage the work required to move forward confidently.
- 3PL sourcing, vetting, and RFPs
- Pricing and proposal comparison
- Contract and service-level evaluation
- In-house warehouse and fulfillment strategy
- WMS, systems, and workflow design
- Inventory and fulfillment process improvement
- Transition planning and onboarding
The right fulfillment partner or operating model should support your growth, customer experience, and margins.
WAYS TO WORK TOGETHER
Fractional leadership: Ongoing operational leadership and cross-functional support.
Project-based work: Defined initiatives with a clear scope, timeline, and outcome.
Advisory support: Strategic guidance, troubleshooting, and focused decision support.
Operations audit: A structured assessment and prioritized roadmap.
Every engagement begins with a conversation about your business, priorities, and the level of support you need. From there, I’ll recommend a clear scope and working model.
